Skip to main content

How to start a Beauty and Makeup career

It can be challenging when deciding on what professional route you want to take. Finding a career that makes you happy and also pays well might be difficult. If you’re interested in makeup, cosmetology, or aesthetics. Fortunately, beauty and makeup careers can provide all of these options. But how can one go from being undecided and uncertain of their future to a highly sought-after beauty expert? In this article we will get you started on the path to being a successful beauty or makeup professional.

The decision to pursue further education is important. Make sure the category you choose aligns with your interests and that you can envision yourself applying cosmetics or dealing with the skin or hair. Do some research to see if that’s where your passion and interests lay. The internet is a great place and has everything you need when it comes to working as a hairstylist, makeup artist or a beauty and cosmetics specialist. You can also read about Beauty and Hair Courses all of which Final Checks has to offer.

The beauty industry and statistics

With the help of social media influencers, makeup artists and content creators, people are becoming more aware of beauty and wellness products, techniques and treatments that were previously only accessible to the wealthy and famous.

The most recent wellness and beauty trends have never been easier to obtain thanks to platforms like Instagram. The beauty and health business is expected to reach a value of £26.7 billion by 2022 after continuing to expand quickly and exceeding several other retail industry sectors.

The live businesses that have been forming over the past ten years are a reflection of this passion. The word “beauty” has seen exponential growth in recent times, with many businesses opting to use the term in their business name.

Different career paths

Bridal Makeup

For their special day, most brides hire makeup artists. After completing your course and obtaining your certification, you can start developing your portfolio and promoting your services. Wedding-related word-of-mouth is effective and bridal websites are useful marketing strategies. Flexibility is a perk of this job path. Since the majority of wedding artists work for themselves, you may choose your own hours and create your own schedule.

Special Effects

If you prefer imitating scars to lengthening lashes, this profession is undoubtedly intriguing even if it is not as in demand as some other paths. You must provide a strong portfolio as evidence of your abilities in order to get hired for SFX makeup. If you choose this career route, you’ll probably work freelance and start out in smaller settings like community theatre and hair shows before dreaming of Hollywood. Develop your clients, network and follow your passion.

Performance and Theatrical

This is your ideal profession if you enjoy drama. In theatre and performance, makeup artists exaggerate and emphasise makeup. To mimic bruising, age or wounds, you may also apply prosthetics, such noses or simple special effects techniques. This can be an interesting profession that requires high skill levels and irregular hours. Also giving you the chance to use your abilities more thoroughly.

Beauty content writer

This could be one of the greatest makeup professions for you if you enjoy writing and beauty. Test and evaluate beauty products while working for a magazine or blogging about it. Because you need to obtain recognition and develop a following on platforms such as Instagram, TikTok and Youtube, pursuing this career path may require a lot of time, effort and attention. Be ready to work hard since you will frequently have to work without compensation for a while. You may pursue one of the above careers while building up your following and concentrating on creating a distinctive voice and viewpoint that will set your writing and makeup knowledge apart.

Personal Makeup product range

There is research and development for those makeup artists with true vision. If you’re a self-starter, consider creating your own makeup brand or look for a job in the R & D sector. Working with chemists on one end and marketers on the other, you will assist in bringing innovative products to market. Both creative and analytical people are excellent prospects for this career, allowing you to utilise all of your skills in one position.

Makeup Art in Retail

When most people think of makeup artists, they probably automatically think of this professional path. It’s enjoyable and might give you the impression that you’re providing something worthwhile via your profession whilst teaching individuals how to utilise cosmetics to the best of their abilities. You may share your early enthusiasm for the pivotal role of cosmetics with regular people by working as a retail makeup artist. Your education and licensing might pave the way for a prosperous career.

Kicking off your beauty and makeup career

Starting your beauty and makeup career requires Interest, willpower and confidence. These are the three main components of the beauty and makeup industry. Although there is a lot of competition on this road and the learning process can take time, completing a course is worthwhile. To properly match your “anticipated” expectation from the programme with reality, you must understand the fundamentals of indoor lighting, cosmetics application in different lighting conditions and even how outside shading and sunlight may affect makeup and its tone. To this day, the cosmetic industry is still a fantastic method to making a good and stable income.

It’s time to practise and refine your skills

Obtaining your certification is only the start of your journey. You must put in a great deal of effort if you want to have a prosperous career as a makeup artist. The industry currently has a wide range of skilled makeup artists. So, in order to stand out from the crowd, you must be knowledgeable, talented and experienced.

Practice on a variety of people with various ages, genders and skin tones. You might even learn tricks and broaden your expertise by working with seasoned makeup artists. Everyone is unique. Every face will call for a unique strategy. Talk to customers, makeup artists and other beauticians to learn what is needed for various skin types. It may be worth spending time learning about each skin type and investigating the appropriate products. Additionally, you should try several makeup techniques. Some enjoy nothing more than a bold appearance, while some people prefer their makeup to be as natural as possible. Considering how quickly the profession is evolving, a makeup artist never stops learning.

Consider starting off as a freelancer

You should position yourself as a freelance makeup artist if you’ve refined your abilities and compiled a strong portfolio. If you’re a sole trader, you must register with HMRC as self-employed, or you must form a limited company. Read about the variations between sole traders and limited liability companies.

Make sure to create a business strategy as well, which will aid in figuring out how to launch your company and succeed in the first few years.

It is vital in ensuring you have enough work, this is arguably the biggest obstacle for aspiring makeup and beauty artists. To expand your network, you can consider working as an assistant to a more seasoned makeup artist, becoming a resident makeup artist in a hair and beauty shop, or promoting your bridal makeup abilities at wedding events. Things should become simpler once you’ve completed a few customer services since more people will find you through word-of-mouth referrals and you’ll receive repeat business.

Different types of freelance makeup and beauty insurance you might require

Choosing the appropriate makeup and beauty artist insurance is crucial for your business. You are better protected from accidents and other mishaps thanks to it. An insurance plan for cosmetics and beauty artists could cover:

  • Public liability insurance (in the event that someone is hurt or their property is damaged due to your business. For example dropping a product container and stain a customer’s carpet)
  • Professional liability coverage (in case you give bad advice that causes losses for your client)
  • Equipment Insurance (in case your specialist equipment gets lost, damaged or stolen)
  • Workers compensation insurance (if you grow your business and hire staff, this cover will likely be a legal requirement)

A summary for upcoming and aspiring makeup and beauty specialists

A makeup artist is a cosmetics expert who employs creative talent and makeup products to either transform or improve someone’s appearance. It shouldn’t be too challenging for you to finish a makeup artist school and develop a portfolio if you have a passion for cosmetics, along with a creative streak.

Due to the lack of a clear professional path and the fact that the majority of makeup artists work for themselves, it can take a lot of experience, perseverance and time to establish a clientele and find consistent employment as a makeup artist.

Do you think you have what it takes? Find out more at

Leave a Reply